Custom Fit

I can’t say enough good things about Custom Fit - I’ve been working out there for a couple of years now, starting at the Market St. studio and then switching to the Octavia one. Both are well kitted-out, and the Octavia studio in particular has plenty of room even when it gets busy. But any gym can have enough space and stuff—the real difference at Custom Fit is the staff. Before I started working out there, I had nothing but bad experience with gyms—I wasn’t particularly into exercising outside of walking/jogging, and when I tried weightlifting, I ended up running into a lot of gatekeeping and condescension. But everyone at Custom Fit was welcoming, and I soon felt comfortable. I’ve used both the personal training and nutritionist services, and both have been great. I have to particularly credit my trainer, Brandon Tran. Brandon’s enthusiasm is contagious. I leave every session having learned something new about kinetics or how muscles work, which gives me a sense of ownership over my progression—I understand what we’re working on, why we’re working on it, and where I can expect to go in future. Brandon is encouraging without being pushy, but is good at pushing you as well. I super appreciate his unwavering focus on figuring out what works for me and my goals, and helping me move in the right direction. In addition to lifting, he’s also introduced some Muy Thai lessons as well, which are great cardio and just a lot of fun. I’ve made so much progress since I’ve been working with Brandon, and am really excited to keep going and keep getting better. Five out of five for Custom Fit and 12 out of 10 for Brandon, would highly recommend him to anyone looking for a knowledgeable trainer who makes working out fun.

Top-tier gym with a welcoming and motivating atmosphere. The layout is spacious, the equipment is modern, and the entire facility is always clean and well cared for. The staff are approachable and supportive, which makes every visit enjoyable. I especially appreciate working with trainer James Cho—he takes the time to understand where you’re at, what you want to achieve, and how to train safely. His workouts are thoughtfully designed, challenging without being intimidating, and always engaging. It’s a great place to stay consistent, push your limits, and actually enjoy the process.

My wife and I have been training weekly with Brandon Tran at Custom Fit in Hayes Valley for nearly two years. We initially sought out his expertise following an accident that required reconstructive surgery on my knee. I had such a great experience with Brett Lando at Custom fit that after physical therapy, we decided to pursue couples personal training at Custom Fit. Prior to starting with Brandon, we were complete neophytes at the gym -- neither of us had stepped foot in one since high school. Our main goals were to generally increase our fitness levels and build strength as we enter middle age. Brandon has been a fantastic partner and has supported us immensely in this journey. He has created tailored routines that have helped me continue to pursue my goals, even after my surgery, and helped us both significantly increase our strength and overall fitness. Neither my wife nor I ever thought we would be interested in going to the gym or hiring personal trainers, but we are extremely happy with Brandon and would recommend him to anybody. We also appreciate the atmosphere at Custom Fit. The gym serves a large variety of clients, from serious powerlifters to older individuals who are maintaining their fitness and everybody in between, making it a comfortable and welcoming environment for all fitness levels.

Started my first personal training at Custom Fit and it was a motivating experience. 4 words: James Coca is LEGIT! I went in for some knee pain and Basketball specific training and James delivered on all fronts. I seldomly experience knee pain now and I feel more confident working out and playing Basketball. James made working out very comfortable, fun, and educational. My whole experience at Custom Fit has been amazing and I recommend it to anyone who wants to get into more specific training for their physical needs. Thanks James and the Custom Fit team. Keep up the great work.

I've been training at Custom Fit for yeaaaaars, almost since the business opened. These days I work out at the Octavia location which I LOVE. While I have appreciated my time with each trainer I've worked with (3 total at Custom Fit), Brandon Tran has been my trainer for the past couple years and is truly GOAT. His workout game plan is 10/10 levels of strategic, but if you aren't paying attention, you might not even realize just how targeted, strategic, and maximized they are – because he himself is such a calming but motivating presence during sessions. For me, he skips the routines I can do at home or on video, and focuses on efficient full-body-engaging work that just HAPPEN over time to improve your strength, mobility, posture, and confidence. Every other trainer I've worked with since 2012 has heard me say "I don't like doing XYZ thing because it ends up in my traps and then my traps feel too big." Brandon heard it, didn't challenge my statement, but then subtlely worked on my back strength and upper body strength, and now my body's strength is balanced so that I don't rely so much on my traps when they shouldn't be engaged. Brandon designs routines that keep things interesting, but he also will focus on certain lifting skills that give you so much confidence and an objective progress measure (example: I can deadlift heavyyyy now). Cannot recommend him and Custom Fit enough. As a person who struggles to set aside time during the week for my personal wellness, I genuinely love to train, and it has made my daily + weekly life in SF so much better.